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The identification with details is easier than expected. Words by Gaia Segattini.

intervista gaia segattini bertolive

Some weeks ago Gaia Segattini came and see us, she is a friend of ours that ”has a pathological curiosity for everything happening on the international scene; since 2006 I have developed a real passion for the American crafts movement thanks to its contents related to simplicity, to creativity and to social revolution.” That is […]

Radio Rai 1 was wondering… Why the campaign #WhyeBerto

Eta Beta, radio Rai 1 filippo berto

On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a particular focus on the proper approach for the Italian companies and for all people that would like to create their own business. The […]

Our chair Judy is nice and smart. Will this video be the same?

Judy fabric chair and legs in solid beach wood

It is not easy to create and realize an accessory you can define as “nice” because…on one hand “de gustibus non disputandum”, and on the other one sofas, tables and chairs are subjected to technical and functional characteristics many producers perfectly know. And what’s more, it is not even easy to find nice and functional […]

If you really want to understand a sofa sometimes you need a record player. Words shared even by Gaia Segattini.

collezione vinili bertolive showroom berto meda

This post comes from a particular story we would like to share with you. We wanted to write it trying to explain the reason why, in that special area in our showroom called #BertoLive – an amazing part of the showroom in Meda, where passions play the most important part – you may find a […]

We present you Johnny: a sofa with something less than other sofas. And a video clip to explain what we mean.

johnny sofa with one-piece frame

If you want to improve and reach an excellent level, well, it does not mean you always have to add something to what you do: sometimes you need to remove something. And what do you think about removing a problem? The sofa Johnny exactly represents what we mean and in order to explain it to […]

At the presentation of the book “Economia del Su Misura” we have opened 107 beers. That is exactly “Custom Made”!

Paolo Manfredi presenta il suo libro L

We are really so excited about the success the book launch “Economia del Su Misura” got last night by #BertoLive in Meda that we prefer to joke a little about it (but we really opened all those beers last night, anyway). We must admit that we were about to post a comment on the “Economia […]

How to become the designer of your own comfort: the movie. Featuring the sofa Joey.

comfort and sectional sofa joey

Only a star like our sofa Joey with removable Chaise Longue could take part in a video that is able to turn everyone into a new designer. A common designer? Absolutely not! The designer of your own comfort! Why? Because there is no coincidence in comfort at certain levels; because it is about a very […]

What shall we find beyond the showroom, beyond the shop, beyond the commerce? A beer in the fridge.

Craft Beer #BertoLive italian record club

By BertO we have always tried to go “beyond”, to take some steps farther. Since the firm was founded, our founders have always tried to go “beyond”. (Beyond the perfect Capitonné: perfectly realized and in a very short time… These were the key words by our beloved Fioravante). “Beyond” is the right word to describe […]

What do the “Ramones” have in common with a chesterfield sofa? Try and see!

bertolive Ramones vinyl record collection

Since #BertoLive was born this is exactly the most scaring question we are afraid of. We see you wondering what we are talking about and that is the reason why we have decided to face it up directly without any hesitation: we know that while you are sitting on the chesterfield sofa with capitonné finishing, […]

When lights turn off in our company.

Carlo Berto co-fondatore berto salotti

There is a moment in every company when you turn off the lights and people go home. But Giorgio Berto doesn’t. He doesn’t leave. He keeps on working even during these Christmas Holidays when all the others may take some days off. He stays and works where tailors, seamstresses and upholsterers are used to have […]

The armchairs Emilia and Vanessa Capitonné, two main protagonists of the New Collection.

Vanessa Capitonné Armchair berto salotti furniture collection

The armchairs Vanessa and Emilia Capitonné are our modern proposals for your living room, but we cannot forget that they hide a long history of tradition and research. Inspired by the Collection Atelier but with a new look in the New BertO Collection, the armchairs Vanessa and Emilia have been subjected to many changes even […]

We keep on asking ourselves why you should choose us. The new campaign #WhyBerto 2017.

video percheberto berto salotti

It was in 2011 when we decided to start, even if with many doubts, a new strategic way of communication by using videos. The name of that campaign was – #WhyBerto – which actually means much more than a simple name. #WhyBerto means a lot for all of us: it is a kind of a […]


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