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The Fuorisalone comes to Meda!
April is the month of the Salone del Mobile, for years it’s been a reference point in the world for the home furnishings industry. It all began in 1961 to promote Italian exports of furniture and home furnishings, thus it has emerged as one of the world’s most important events for the Italian furniture industry. [...]
What is the future of Made in Italy? The challenges for AnalogicoDigital at the next FuoriSalone with Berto Salotti and the makers!
It’s called AnalogicoDigitale the initiative by the author, Stefano Micelli, (whom we’ve already spoken to and about his extraordinary book, “Future Worker”, which has become a great inspiration for us in marketing) in addition designer and professor Stefano Maffei, from Politecnico di Milano, of whom we’ve also had the honor to meet at the Fuorisalone. [...]
Ten questions for “Futuro Artigiano” with Stefano Micelli
We mentioned earlier that the essay “Futuro Artigiano”, by Stefano Micelli, had fascinated and interested us. Truly it’s a vision that is interwoven with our way of thinking; creating value based on working with your hands is what we have done from our first day of work, in 1974. Professor Micelli teaches economics at the [...]
Joey Hudy has a lot to teach us!
“I am 14. I have Asperger.” Thus begins a brief biography of Joey Hudy on his Twitter. Who is Joey Hudy? He is a boy, who set in motion a new motto “don’t be bored, do something” taking his own advice, he started to build things. In the U.S., where Joey lives, he’s become famous [...]
World Wide Rome: the revolution of Makers. Can Italy return as a protagonist?
The director of Wired U.S. and author of The Long Tail and Free, guru Chris Anderson declared that Italy could become the home of Makers. As seen in this tweet by Riccardo Luna, author among other things, wrote an excellent article yesteday, on this very argument. He had just spoke to Chris Anderson who was [...]
Making knives, making liquor, making sofas, making videos…making…
To create, is probably the most important verb in the life of a craftsman; in fact, it is so important that at times other actions by comparison seem insignificant. What is left behind from the actions of a true craftsman is the creation of a product, in some cases a work of art. In our [...]
[Video] Why the new Berto container beds do not steal space. #whyberto n.1
Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1. The new advertising project is intended to provide good reasons for choosing Berto and to describe the work of our craftsmen, who create the value for which our sofas and armchairs are so appreciated. The [...]
Why?
Why does the consumer choose a particular brand? We are constantly asking ourselves the same question. For this reason, we are able to continue to improve our products. We are setting out on a journey to explain to our clients and to the world, #WhyBerto. The final destination of this trip is to understand the [...]
Please, get comfortable.
“Conversations on the couch” reads one of the categories of our new blog site, “Bertostory” and that’s what we are going to do, converse with you as if we were sitting on the sofa. So please have a seat. The picture is of our sofa called Madison. Are you comfortable? We could discuss the benefits [...]
The new Berto Salotti marketing strategy: “#Whyberto”
The new communications strategy of Berto Salotti, is designed just as their high quality sofas, armchairs, container and sofa beds, by hand. Or should we say, with a hands on approach. In 2012 we will continue to post our video clips, “#whyberto”, to introduce not only our products but our way of thinking and working. [...]
Why this blog, and why you should read it. #whyberto
Why, why, why, remember the “reason why” in advertising? Gone are those days, it’s much better – in our humble opinion – to exchange views about brands and products with a conversation, than it is to advertise it in a dumb, one-way manner. We always ask ourselves about the reasons of our work and our [...]
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