This tag is associated with 12 posts

Why are there 1000 Time Break but not one the same as the other? #WhyTimeBreak

Time Break sectional sofa berto salotti made in italy

In perfect style #WhyBerto, “Why TimeBreak?” is a question but it is also an answer. We posed this question to our upholsterers and our furnishing consultants who daily meet our clients from Veneto, Piedmont, Lombardy and Lazio and who speak with the rest of Italy (and the world). We have been inspired by its infinite […]

Just 90 seconds is enough to describe the Amazon Go shop without staff. For us 40 years of experience is not enough to train a member of staff. Who is right?

johnny blue petrol sofa

Have you seen the video which, in 90 seconds, tells of the revolution of the shop? We have. And here is our reply to the above question: we are both right. It’s obvious that the logic of the large retailers (we believe that, as well as Amazon and its Amazon Go, other giants of online […]

Our chair Judy is nice and smart. Will this video be the same?

Judy fabric chair and legs in solid beach wood

It is not easy to create and realize an accessory you can define as “nice” because…on one hand “de gustibus non disputandum”, and on the other one sofas, tables and chairs are subjected to technical and functional characteristics many producers perfectly know. And what’s more, it is not even easy to find nice and functional […]

How to become the designer of your own comfort: the movie. Featuring the sofa Joey.

comfort and sectional sofa joey

Only a star like our sofa Joey with removable Chaise Longue could take part in a video that is able to turn everyone into a new designer. A common designer? Absolutely not! The designer of your own comfort! Why? Because there is no coincidence in comfort at certain levels; because it is about a very […]

Our videos made by hand. The new ideas #WhyBerto are coming soon.

Joey sectional sofa whyberto video

It was long time ago when we shoot our videos by using the Nokia phone and put them on our YouTube Channel: we had no experience about the procedure and were even frightened by the power of YouTube and Internet. But today we are emotionally involved in the realization of the new videos we are […]

Why Berto? Because our sofa bunk bed needs a security key.

Speaking about Brianza, the home of future craftsmen: some ideas for discussion.

As we have always said, we like to keep an open dialogue, not only when we are involved in public events, but also and especially here on our blog site. We have been asked several times recently to speak about our work. This kind of attention is flattering, which led us to reflect on how […]

Ten questions for “Futuro Artigiano” with Stefano Micelli

We mentioned earlier that the essay “Futuro Artigiano”, by Stefano Micelli, had fascinated and interested us. Truly it’s a vision that is interwoven with our way of thinking; creating value based on working with your hands is what we have done from our first day of work, in 1974. Professor Micelli teaches economics at the […]

[Video] Why the new Berto container beds do not steal space. #whyberto n.1

Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1.  The new advertising project is intended to provide good reasons for choosing Berto and to describe the work of our craftsmen, who create the value for which our sofas and armchairs are so appreciated. The […]


Why does the consumer choose a particular brand? We are constantly asking ourselves the same question.  For this reason, we are able to continue to improve our products.  We are setting out on a journey to explain to our clients and to the world, #WhyBerto.  The final destination of this trip is to understand the […]

The new Berto Salotti marketing strategy: “#Whyberto”

The new communications strategy of Berto Salotti, is designed just as their high quality sofas, armchairs, container and sofa beds, by hand.  Or should we say, with a hands on approach. In 2012 we will continue to post our video clips, “#whyberto”, to introduce not only our products but our way of thinking and working.  […]

Why this blog, and why you should read it. #whyberto

divano chester berto salotti

Why, why, why, remember the “reason why” in advertising? Gone are those days, it’s much better – in our humble opinion – to exchange views about brands and products with a conversation, than it is to advertise it in a dumb, one-way manner. We always ask ourselves about the reasons of our work and our […]


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