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Massimo

Massimo has written 247 posts for Bertostory | Berto Salotti Blog

Da divanoXmanagua a sofa4manhattan: cos’è il crowdcrafting per noi.

crowdcrafting divanoXmanagua

. Non sapevamo nemmeno cosa volesse dire. Crowd-che? …ci venne da dire quando ci fu nominata la prima volta questa parola così strana: crowdcrafting. Fu Stefano Micelli, lo straordinario mentore e divulgatore del nuovo manufatturiero italiano, che subito dopo la presentazione di divanoXmanagua sbottò: Ma questa è una bellissima iniziativa di crowdcrafting! Allora facemmo i […]

Meeting the #sofa4manhattan designers: 3 questions to Marcel Marquez.

Marcel Marquez Designer

As you know, we are sharing views on Design and Co-creation experiences with all the designers involved in the January Co-design session, when – in the beautiful premises of the Design-Apart loft – we have worked together in order to define the best possible concept for a Manhattan sofa. The result of this exceptional team effort is […]

Sofa4manhattan is in the house :-) We wait for you at the New York crowd-crafting session, on March 29th.

L

There is no better news to begin the week with: Finally, the missing sofa4manhattan prototype has been found and delivered to the New York loft of Design-Apart. What a week! After leaving Italy for New York, the packs have reached Luxembourg twice (!) before ringing the bell in 110 W 25th street: “We must deliver […]

La quinta edizione di un libro importante, e una playlist di video. Perché un Futuro Artigiano vuole l’Eccellenza in Digitale :-)

Futuro Artigiano di Stefano Micelli, quinta edizione

Siamo stati tra i primi lettori di “Futuro Artigiano”, ormai quattro edizioni fa, e abbiamo parlato molte volte di questo libro, per noi una specie di Bibbia in questi tempi di evoluzione, sfidanti e difficili. Abbiamo chiesto e ottenuto di incontrare il professor Micelli, il quale ha avuto fin da subito un approccio che ci […]

Meeting the #sofa4manhattan designers: 3 questions to Gianni Zanin.

Gianni Zanin

We are happy to continue the small series of interviews to the designers involved with the sofa4manhattan design workshop of last January at Design-Apart with Gianni Zanin. While currently Gianni is a senior designer at Martha Stewart, where he oversees the company’s kitchenware collections, in his free time he likes to experiment in furniture making. We enjoyed […]

L’aeroporto di New York ha perso una parte del prototipo #sofa4manhattan. Dobbiamo posticipare la sessione di crowd-crafting prevista per domani.

– [AGGIORNAMENTO DEL 24/3 – IL PEZZO E’ STATO RITROVATO: LA SESSIONE DI LAVORO SI SVOLGERA’ A NEW YORK IL GIORNO 29 MARZO – MAGGIORI INFORMAZIONI QUI] – Dopo averlo visto disegnare a New York, da 12 tra i migliori designer internazionali. Dopo averne realizzato il prototipo qui in Brianza, in 3 settimane. Dopo esserci letteralmente scapicollati […]

Shit happens: at JFK airport part of the #sofa4manhattan prototype is missing. We must postpone the crowdcrafting session.

[UPDATE MARCH 24th – THE PIECE HAS BEEN FOUND: THE CROWDCRAFTING SESSION IS SCHEDULED IN NEW YORK FOR SAT. MARCH 29TH – MORE INFO HERE] – We’ve designed it in New York with 12 of the most talented designers of the world. We have prototyped it in Italy in 3 weeks. We’ve rushed to the […]

– 2 giorni al crowdcrafting di New York #sofa4manhattan. Ecco il team di designer che ha progettato il divano che realizzeremo.

Team designer divano Berto sofa4manhattan

In un modo che mai avremmo creduto possibile, per una piccola azienda di tappezzeria sartoriale come Berto, ci siamo ritrovati qualche settimana fa al centro di un design workshop newyorkese, dove designer di altro livello lavoravano con noi per definire il miglior divano possibile per Manhattan. E invece, grazie a Design-Apart, il sogno sofa4manhattan è […]

2 days to go to the sofa crowd-crafting workshop in New York. Introducing the team who designed #sofa4manhattan.

berto design team for sofa4manhattan

Imagine being in New York City, surrounded by top talent, world-class designers, trying to figure out the best possible sofa for Manhattan. As incredible as it may sound for a small artisanal company like us, thanks to Design-Apart this dream came true last january, with the co-design and crowd-crafting project #sofa4manhattan. As we pack our suitcases to […]

Meeting the #sofa4manhattan designers: 3 questions to Lera Moiseeva.

lera-moiseeva-sofa4manhattan-berto-design-apart

Lera Moiseeva is a New York based designer, originally from Tarusa, Russia. Growing up in a family of space engineers she got fascinated by images of the cosmos. She loves to work with various materials such as porcelain, glass and wood.  We enjoyed working with Lera during the sofa4manhattan design workshop which took place in New York at […]

[postponed to March 29th] New York, March 15th: you are invited to #sofa4manhattan, the first collective creation of a sofa for Manhattan, with Berto Master Artisans at the Design-Apart loft.

sofa4manhattan invitation

It’s going to be a memorable Design-Apart workshop: come and join us for a day of true artisan crafting with #sofa4manhattan! Don’t miss the chance to put your own work in the realization of the first crowd-crafted sofa of New York. Next saturday we will turn the Design-Apart loft into an artisan lab, where everyone […]

Meeting the #sofa4manhattan designers: 3 questions to IDEO’s Joe Graceffa.

Graceffa

Joe Graceffa is a Design Director at IDEO, focused on designing Brand Experiences.  His passion lies in delivering holistic, human-based, emotional experiences by observing people and injecting a healthy dose of “informed intuition.” It’s been great having him involved in the sofa4manhattan design workshop conceived by Design-Apart after which he kindly agreed to answer a few questions for […]

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