spirit of 74

This tag is associated with 15 posts

Level Crossing. Spirit of 74

Spirito del 74: passaggio a livello berto salotti

In our book Spirit of 74, as in the lives of all of us, there is also a Level Crossing. It’s been quite a while since we last spoke about our book Spirit of 74: 74 key words to live happily the passion for our chosen profession. Do you know why? We can explain it […]

From the book #Spiritof74: among the 74 key words necessary for everyone to live happily the passion for their chosen profession there is also the word Bar.


Today, to present another page of the book we are preparing  – #Spirit of 74: the 74 words necessary for everyone to live happily the passion for their chosen profession – we will talk about the Bar. The Bar? Yes, the Bar. In Italy, work and the Bar are two extremes of the same image. […]

Ahia! Sometimes working with passion hurts… but this too is the #Spiritof74

New Craft

Working days are like little daily epics. Sometimes it’s a war story, sometimes a romantic novel and sometimes an adventure film. But always, without exception, working for us is something profound and challenging and where, at the end of our working day, there is not always a happy ending. When people work hard, when they […]

Americans celebrate Thanksgiving Day. We celebrate Thanksgiving every day and the reason for this is the Spirit of 74.

Spirit of 74 thanks giving

The North American custom of celebrating Thanksgiving Day is something we should all admire. It reminds us that whoever we are we owe it to someone else. A thought which we in BertO always try to keep in mind. The concept of being thankful to someone is just one of the pages of the book […]

Why driving a BertO Van leads you straight…..into our book.

laboratorio divani BertO Meda

As you already know because we have mentioned it many times: we are writing our first book. This publication, which we are putting together with the help of external contributions,  has a precise aim, based on key words which, in our opinion, are a reference for anyone who wants to live happily the passion they […]

Interview with the designers Castello Lagravinese Studio + Filippo Berto, second part.

Designers berto salotti Castello Lagravinese

A few weeks ago we announced the names of the people who, together with us, work conscientiously to create every model in our collection. We had a chat with our Art Directors Alessandro Castello and Mari Lagravinese of Castello Lagravinese Studio about the challenges which we have faced together over the last few years. But […]

Territory. Another word without which we wouldn’t exist.

BertO salotti meda Team

Among the many key words (as we mentioned before, there are 74,) which make up the 74 pages of the book we are writing, there is also this one: territory. We hardly ever think about it except perhaps when we need to take the van for a delivery … but that’s not territory, that is… […]

9 years old but it doesn’t feel like it. Happy Birthday #BertoRome!

Showroom Berto Salotti Roma via appai nuova 1291

On the 26th September 2009, exactly nine years ago, our Berto Salotti showroom opened in Rome. Standing at the door was the Store Manager Fabio Asnaghi, together with Filippo (Berto) and Maurizio Riva, manager of the BertO Customer Service. Nine years later we can look back with pride at the wonderful thing we have constructed […]

The first word of our book is this: Father.

We are writing a book, as some of you already know. A book dedicated to the passion for our work, dedicated to the good luck  – which some of us have – to be able to spend our time doing that which we enjoy and for this reason living a life which is full of […]

From Francesco Cancellato’s book and from his presentation yesterday evening we learnt many things. Also the words which should never be used.

Presentazione Libro Francesco Cancellato Né sfruttati né bamboccioni a BertoLive

Yesterday, the 27th June 2018, in the BertoLive area of the showroom in Meda , we took part in a remarkable evening focused on a book and on it’s author. We were able to talk with the managing director of Linkiesta, Francesco Cancellato, about the many themes presented in his latest book “Né sfruttati né […]

From Francesco Cancellato’s beautiful book: inspiration for us, inspiration for young people

spirito del 74

Next 27th June Francesco Cancellato will be in the BertoLive area in Meda to tell us how his book came to be, a book which for us is really precious because the subject he writes about is very close to our hearts: the future for our young people.  We have read it and we strongly […]

74 key words to live passionately your own job: the book!

Spirito del 74 berto salotti

You have just read the title of the book we are writing! Maybe we should explain before you start to think that we have changed our profession. No, we have no intention of becoming writers, not at all. But we certainly aim to transmit, in a correct and organised form, the nucleus and the heart […]


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